In today’s highly digital world, consumers are craving interconnectivity with their communities more than ever. Through social media, users connect with others having similar interests, hobbies, and tastes. Niche social networking sites are continuing to bloom even as Facebook, Pinterest, Instagram, and Twitter hold considerable market share; from examples like VampireFreaks an alternative “goth” social media website, to Ravelry, a social networking site for knitting enthusiasts, the world of niche social media is huge – and getting bigger.
