mooSocial Blog

Black Friday – Cyber Monday 2021

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Black Friday and Cyber Monday deals are coming. Enter the code “blackfriday2021” at checkout step to receive 30% off, valid until November 29. If you’re looking to start your own social network, it’s the right time to do it to take advantage of the huge discount!
We wish you all the best!

When It Comes to Social Network Marketing, Niche is the New Black

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If you thought all social networking activity took place on Facebook, Twitter, LinkedIn or Google+, think again. There is a preponderance of niche social networks that appeal to nearly every interest and taste.

Niche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups, and there’s good rationale for their existence. Rather than connecting people with family and friends across their social graph, the nexus of these communities is shared interests and passions, or their “interest graph.”

The Rise Of The Niche Social Network

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Far from being a marketer’s worst nightmare, smaller, more focused networks are becoming places where people actually listen.

The option to share Instagram photos on Facebook and Twitter is both a blessing and a curse. When I want to share a photo that’s particularly special with my Facebook friends who aren’t on Instagram (i.e., my grandma), I can do so. When I want to share a photo that’s particularly witty on Twitter, I can do so. But when I see the same linked photos on Facebook and Twitter, and then again on Instagram, it drives me nuts. Especially if said photos are of my friend’s cat… and I like cats. In short: cross-platform integration has gone overboard and it’s led social giants to become one massive lump of blah.

Niche Social Networks Rise As Alternatives To Mainstream Platforms

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In today’s highly digital world, consumers are craving interconnectivity with their communities more than ever. Through social media, users connect with others having similar interests, hobbies, and tastes. Niche social networking sites are continuing to bloom even as Facebook, Pinterest, Instagram, and Twitter hold considerable market share; from examples like VampireFreaks an alternative “goth” social media website, to Ravelry, a social networking site for knitting enthusiasts, the world of niche social media is huge – and getting bigger.