Annoucements

The Rise Of The Niche Social Network

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Far from being a marketer’s worst nightmare, smaller, more focused networks are becoming places where people actually listen.

The option to share Instagram photos on Facebook and Twitter is both a blessing and a curse. When I want to share a photo that’s particularly special with my Facebook friends who aren’t on Instagram (i.e., my grandma), I can do so. When I want to share a photo that’s particularly witty on Twitter, I can do so. But when I see the same linked photos on Facebook and Twitter, and then again on Instagram, it drives me nuts. Especially if said photos are of my friend’s cat… and I like cats. In short: cross-platform integration has gone overboard and it’s led social giants to become one massive lump of blah.

Niche Social Networks Rise As Alternatives To Mainstream Platforms

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In today’s highly digital world, consumers are craving interconnectivity with their communities more than ever. Through social media, users connect with others having similar interests, hobbies, and tastes. Niche social networking sites are continuing to bloom even as Facebook, Pinterest, Instagram, and Twitter hold considerable market share; from examples like VampireFreaks an alternative “goth” social media website, to Ravelry, a social networking site for knitting enthusiasts, the world of niche social media is huge – and getting bigger.

Who is mooSocial?

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Hi Everyone,

It is with great pleasure and excitement to introduce myself, Ryan Nguyen and my SocialLOFT Team to the Community of mooSocial. We – SocialLOFT – recently acquired mooSocial as it is an exceptional match with our long term strategic plan and mission. Before the acquisition, we were excited to learn that mooSocial is light, fast, user friendly. It has great potential to be one of the best social network scripts. Best and above all, mooSocial has a very positive community which wholeheartedly supports this framework and each other.